The Ingredient Lab

The Ingredient Lab

Know Exactly What's On Your Skin

Science-based ingredient transparency for New Zealand and Australia. No hazard scores. No fearmongering. Just peer-reviewed evidence in plain language.

Try: "Raw Nature", "sodium bicarbonate", "aluminium chloride", "Rexona"

Deodorants →Antiperspirants →Natural brands →Clinical strength →
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Where would you like to go?

Three ways in

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Browse Products
NZ & AU personal care products with full ingredient analysis
51 deodorants analysed
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Search Ingredients
Standalone ingredient encyclopaedia — evidence, context, citations
Coming Phase 2
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Read the Science
Peer-reviewed studies translated into plain language
Coming soon

Latest from the lab

Recent analysis & notes

View all →
Product Analysis·Deodorants
Raw Nature vs Dove: what's actually different?
Full ingredient-by-ingredient comparison of NZ's most popular natural deodorant against the market leader — including the regulatory gap that affects every NZ consumer.
Read →
Science·Aluminium · Antiperspirants
What the 2020 SCCS opinion on aluminium actually says
The European safety panel reviewed antiperspirant aluminium salts in 2020. Here's what they found, what they didn't find, and why concentration context changes everything.
Read →
Lab Notes·Accountability
Three identical formulas, three different names
Gem's Coconut Vanilla, Salted Caramel & Vanilla, and Vanilla Macadamia aerosols share an identical INCI list. Only the fragrance differs. Here's what that means.
Read →

Why this platform

Different from every database you've already tried

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Concentration-aware analysis
We don't just flag ingredients for being present. We interpret their position in the INCI list to estimate likely concentration — because sodium bicarbonate at 30% behaves very differently to 1%.
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We reward transparency
When a brand voluntarily discloses more than NZ law requires — like brands individually declaring six EU-listed fragrance allergens — we flag that as a positive, not just another concern.
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No scores. No fear.
We don't reduce complex toxicology to a single number. We give you the full picture: what the evidence says, what it doesn't say, and what that means at the concentration in your product.
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NZ & AU products only
Every platform you've found covers the US market. We cover what's actually on shelves at the retail — products that other databases have never looked at.
"We don't score products. We give you the full picture — what the science says, what it doesn't say, and what that means at the concentration in your product."
Koni — Founder, The Ingredient Lab
PhD Fellow · Engineer & Analytical Chemist · Ingredient Researcher

Stay updated

New analyses, when they're ready

No spam. When we publish a new product analysis or science summary, you'll hear about it. That's it.

No commercial incentives. Subscription-funded only.